Calculate your website's bounce rate from total sessions and single-page sessions.
Bounce rate measures the percentage of visits where someone lands on a page and leaves without interacting further or visiting another page - a useful, if imperfect, signal of content relevance and engagement.
Bounce Rate (%) = (Single-Page Sessions ÷ Total Sessions) × 100
4,400 bounced sessions out of 8,000 total is a 55% bounce rate - roughly average for most content sites, though benchmarks vary a lot by industry and page type.
Bounce rate = (single-page sessions divided by total sessions) x 100, showing the percentage of visitors who left without any further interaction.
It varies by page type — a blog post might have 60-80% and be fine, while a landing page or checkout flow ideally has much lower bounce rates.
Not necessarily — a visitor who gets their answer immediately and leaves satisfied still counts as a "bounce," so context matters more than the raw number.