Estimate how much your ebook or online course could earn at a given price — and what price you'd need to hit a specific revenue goal.
Expected buyers is your audience size multiplied by your expected conversion rate. Multiplying that by your chosen price gives expected revenue at that price point — a straightforward way to sanity-check a price before launch.
To find the price needed for a specific revenue goal, the calculator divides your goal by the same expected buyer count, showing what price would be required to hit that target with your current audience size and conversion assumptions.
It varies enormously by audience warmth and offer quality, but a commonly cited range for an engaged email list is roughly 1-5%, with cold or broad audiences typically converting much lower.
Use it as a sanity check alongside competitor pricing, perceived value, and your audience's willingness to pay — a mathematically "achievable" price isn't automatically the psychologically right one for your specific market.
Not necessarily — higher prices typically reduce conversion rate. This calculator doesn't model that tradeoff automatically, so try a few different price/conversion-rate combinations to compare scenarios.