Find your profit, markup percentage, and margin percentage from cost and selling price.
Markup and margin both describe profit, but from different bases: markup is profit as a percentage of cost, while margin is profit as a percentage of the selling price. This calculator finds both from your cost and selling price.
An item costs $40 and sells for $60. Profit = $20. Markup = 20 ÷ 40 × 100 = 50%. Margin = 20 ÷ 60 × 100 ≈ 33.3%. Notice markup and margin differ even though the profit is the same — enter 40 and 60 above to see this clearly.
Essential for retailers and e-commerce sellers pricing products, and for anyone comparing profitability across different pricing strategies.
Markup is profit as a percentage of cost; margin is profit as a percentage of selling price.
Markup % = (selling price − cost) ÷ cost × 100.
Margin % = (selling price − cost) ÷ selling price × 100.