Calculate your email campaign's open rate and click-through rate.
Open rate measures how many recipients opened your email, while click-through rate and click-to-open rate measure engagement with the content inside - all core benchmarks for evaluating campaign performance.
Open Rate = (Opens ÷ Sent) × 100 | Click-to-Open Rate = (Clicks ÷ Opens) × 100
5,000 sent, 1,100 opened, and 220 clicked gives a 22% open rate and a 20% click-to-open rate.
Open rate = (unique opens divided by emails delivered, not sent) x 100.
Industry averages commonly range from 15-25%, though this varies significantly by industry, list quality, and subject line effectiveness.
Privacy features in some email clients (like Apple Mail's Mail Privacy Protection) can pre-fetch images and register false opens, inflating reported open rates.